Expertise + Approach
art · science · strategy
Our approach balances outside-the-box creativity, meticulous data analysis, and comprehensive strategic planning to develop, implement, and manage marketing that electrifies the efforts of each unique client.
Art
The art of marketing - the nuance in design, messaging, and user experience that differentiates the alright from the amazing. From brand positioning to content development to user experience, every detail matters.
Science
Leveraging existing business and customer data to design marketing strategy is the first step. Clearly articulating objectives and developing unique goal-based performance metrics makes tracking real-time return on your marketing investment a reality.
Strategy
Strategy is where the proverbial rubber meets the road. The creative brand development, insights gained from data analysis, and a clear understanding of what needs to be measured and how success is defined - all wrapped up into a clear plan.
Areas of Expertise
Here's what we do best.
Strategic Planning
Effective marketing is not just a new logo, some posts on Facebook, and a handful of haphazard emails. Effective marketing touches and involves every aspect of a business. It should be an investment - not an obligation. We partner with clients to build strategic, objective-driven marketing plans that serve as road maps to profitability and enduring success.
Metrics + Measurement
Marketing shouldn't be guesswork. To maximize the impact of our efforts, we leverage data in two critical ways. First, we analyze the data businesses already have: who your customers are, what they purchase (and don’t), what they’re doing online, and how product sales shape revenue streams. Second, we define the metrics and methods needed to measure the return on your marketing investment. Clearly articulated objectives means we put a fine point on just how to quantify the results of our effort.
Branding
Not just a buzzword; branding is how your business is identified and differentiated. Developing a brand is much more than creating a logo and launching a website. We walk our customers through branding processes that start with taking a hard look at their products, their culture, and their customers, and develop design, messaging and customer experiences that are consistent and cohesive. We want your brand to stand out from the crowd for all the right reasons.
Comprehensive, Cohesive Digital Strategy
Email Marketing: Whether you've got a huge prospect and customer database and just want to hone your efforts, or you're still trying to figure out how email marketing could work for you, we've got your back. From a simple start, sending an occasional message, or setting up sophisticated automated campaigns, little revolution labs can set you up with the best plan for your business. We'll even do the sending for if you prefer.
Social Media: Every business owner seems to know they need social media, but figuring out how to leverage it to actually make a difference can be another story. We can help you identify best practices based on your unique needs and market, and sort through what platforms actually make sense for you to invest effort into. We're also happy to take the day-to-day social media management off or your hands entirely if that's what you're into.
Content Strategy + Development: Slick content marketing is one of the most powerful tools for engaging prospects and filling your pipeline. Want to establish your company as a thought leader? Concerned your sales pipeline is waning? Need to balance acquisition and retention? Little revolution labs is your partner for editorial strategy and content development that serves up warm leads, solidifies your reputation, and puts you ahead of the pack.
Search & Display: little revolution labs works with businesses to understand their market and identify the best tactics for maximizing their reach online, through a combination of paid and organic search strategies and campaigns.